Step One: Objectives

• Always first step in planning

• As Yogi Berra said:

"You got to be very careful if you don't know where you're going, because you might not get there.”

• Have to define what you intend to accomplish

  • What information you are going to provide
  • To whom
  • For what

Yogi Berra

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The first step in planning is always the setting of objectives. This means putting in words what you intend to accomplish. It means defining clearly the end-state that you expect to see in terms of information provided for a defined audience and a clear purpose.